Best In Travel Thessaloniki 2018 | Page 225

For almost half a century, Nitsiakos has continuous growth by investing in innovation and co-operations, by equipping its product agenda with excellent quality products of dis- tinguished taste and high nutritional value. By applying the growth business plan, Nitsiakos continues to expand and gallops with steady rates, and thus it holds the top ranks in greek food industry. After 45 years, Nitsiakos has managed to seal the path of greek poultry production, identifying the company as the largest greek poduction unit and distributor in Greece. The starting point was in Bizani, Ioannina, the place where it holds the largest part of the production, to Arta, Serres, Thessaloniki and Beotia, where Nitsiakos continues its founder’s mission, Theodoros Nitsiakos. Since 1972, almost half a century after its foundation, Nitsiakos still is a pioneer poultry company. Due to the growth plan, the company’s ac- tivities are expanding with their trade of dry food for pets, with their innovative creation of a circuit for producing fresh pieces of turkey and rabbit, the production of flours used in bakeries and industry, the export of greek flours abroad, but also the import and commerce of a new, low cost and environmental friendly type of biomass made with the skin of sunflower seeds. In the recent years, Nitsiakos acts in extroversion and continuing investments on a level of expanding their line of products, while it modernizes at the same time the facilities so that the company meets its growing production. The export activity in the Balkans is important, also Cyprus, Turkey and France, while examining new collaborations and further estab- lishment in other markets abroad. Nitsiakos is not the largest greek company for producing and distributing white meat by chance, since the strategic decision to develop its self sufficien- cy and to create the vertical production line not only shows the green policy that applies since the beginning of the foun- dation but also the quality and great taste of the products. «ΕΔΩ ΚΑΙ 45 ΧΡΟΝΙΑ, ΑΠΟΣΤΟΛΗ ΤΗΣ “ΝΙΤΣΙΑΚΟΣ” ΕΙΝΑΙ ΝΑ ΠΡΟΣΦΕΡΕΙ ΣΤΟΝ ΚΑΤΑΝΑΛΩΤΗ ΠΡΟΪΟΝΤΑ ΥΨΗΛΗΣ ΔΙΑΤΡΟΦΙΚΗΣ ΑΞΙΑΣ, ΠΑΡΑΜΕΝΟΝΤΑΣ ΣΤΗΝ ΠΡΩΤΗ ΓΡΑΜΜΗ ΤΗΣ ΚΑΙΝΟΤΟΜΙΑΣ» “FOR THE LAST 45 YEARS THE MISSION OF “NITSIAKOS” IS TO OFFER THE CONSUMER PRODUCTS OF HIGH NUTRITIONAL VALUE, BY REMAINING IN THE FRONT LINE OF INNOVATION” 225