Best In Town Kifissia 2018 | Page 171

With love and of course with the support of its people, Nitsi- akos Company has been taking the flavour of authentic tradi- tion on a trip all over Greece on a daily basis for almost half a century now! The company has been constantly developing upwards by investing in innovation and co-operations and by adding new, high-quality products to its portfolio that are of exceptional flavour and high nutritional value. Through the implementation of its business plan on development, Nitsiakos continues to develop itself at a steady pace and has therefore become one of the best in the greek food industry field. After all these years, the company has managed to leave its mark on the greek poultry farming sector, so much so that it is now the biggest greek company in the sector of chicken production and distribution in Greece. It all started in Bizani of Ioannina, where the biggest part of its production takes place, and now the company continues to carry out the mission of its owner Theodoros Nitsiakos. Since 1972, the year of its foundation, Nitsiakos Company, which is highly specialized and one of the fastest growing companies of the country, has been operating in the poultry farming sector. This is the reason why it has managed to expand its activities in other markets as well. With regard to its development plan, the activities of the compa- ny range from its entry in the field of dry food for domestic animals to the export of greek flour abroad. For the past few years, Nitsiakos has been implementing an outward orientation strategy through constant investments aiming at expanding its variety of products, while at the same time it modernizes its facilities so that the higher demands of production can be met. Its export activity in the Balkans, Cyprus, Turkey and France is notable and it plans further co-operations and penetration into other markets as well! Nitsiakos is the biggest greek com- pany in the white meat production and distribution sector not without good reason, since its strategic decision to develop its self-sufficiency and to create its own vertical production system reflects both the green policy it has been implementing since its foundation and the quality and tastiness of its products. 171