Best Docs Network Magazine Fall 2013 | Page 15

Men’s Health Becoming Masculine, Again HOW One doctor is treating gynecomastia in a more effective way by derek genovese Dr. Robert Wilcox, of the Plastic and Cosmetic Surgery Center of Texas in Plano, Texas, has developed a new and more effective way to treat gynecomastia. Gynecomastia is a condition when a male develops woman-like breasts. This can be a result of obesity as well as the glandular tissue. The tissue is the hard fibrous area that you can feel under the nipple and areola. Many young men develop it with the onset of puberty as well as men of all ages without any antecedent. Typically, gynecomastia has been a very unfulfilling surgery for both the patient and the surgeon. Dr. Wilcox explains, “The reason why is 99 percent of surgeons are using the same technique that’s been done for the last 80 years.” He continues, “The standard procedure begins by first putting the patient to sleep. Next, a 3 o’clock to 9 o’clock incision is made around the areola. The surgeon starts cutting out the tissue under direct vision. Once the incision starts bleeding, the surgeon can’t see very well.” As a result, the patient may not end up with the right contour, or a depression can form. If fluids build up, drainage tubes are inserted from the side to drain out the fluid. About nine years ago, Dr. Wilcox came up with a new idea where the patient would not be left with a scar on the chest, and no drainage tube is needed. Dr. Wilcox can remove both the fatty tissue and glandular tissue by creating an incision under each arm. He uses two tools: ultrasonic liposuction, and a multi-jointed cutting device. The multi-jointed cutting device is inserted through the incision all the way down to the nipple and cuts out the glandular tissue. After everything is cut out and the Fall 2013 breast is flat, Dr. Wilcox re-injects the entire field with a long acting anesthetic so the patient is pain free while wearing the compressive garment. The incision is then closed and the procedure is over. Patients spend 45 minutes to an hour in the recovery room and the procedure area stays numb until the next day. The compressive garment is worn for three weeks underneath street clothes. “There is a follow up eight to ten days post-op, six weeks after the first visit, and three months after the second visit,” says Dr. Wilcox. “Then the process is complete and the patient is delighted with their results.” See Dr. Wilcox talk about gynecomastia at BestDocsNetwork.com Best Docs Network 15