Good to know . ®
As part of its capabilities , Marketing REsource allows you to track the success of each campaign you create . Just click on “ Library ” > “ My Library ” then choose the campaign you would like to analyze and click “ Activity ” at the top of the screen .
To help you make sense of the campaign analytics page , find below a list of key terms :
Unique Viewers / Visitors
The total number of individual recipients who have opened or viewed a specific campaign , regardless of how many times they may have interacted with it .
Total Views
Each time a unique viewer interacts with your email by either opening or previewing it in their inbox , the total views count increases . This metric tracks the overall number of views for a specific campaign .
Total Clicks
The total number of times links are clicked on your email , split into results for each link .
Bounced
The email address was bad , and the email could not be delivered . Best practice is to remove this email address from your distribution list .
Opted-out
The recipient clicked on the opt-out option at the bottom of the email and will no longer receive your emails .
Spam
The recipient has marked the email as spam and will no longer receive your emails .
Visitors
This is the same as “ unique viewers .”
Score
Found via the “ Contacts ” button on the Marketing REsource homepage , score is determined by the recipient ’ s interaction with the content , both positive and negative . Views and clicks increase the score while bounces , opt-outs and spam reports have a negative impact . The higher the score , the better the recipient . Lower scores reflect negative interactions with your emails .
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