Berkshire Hathaway HomeServices Florida Realty - Listing Book | Page 13

Berkshire Hathaway HomeServices Automated Listing Program

The Berkshire Hathaway HomeServices Automated Listing Program powered by CHALK Digital , combines the network ’ s existing marketing platform with CHALK ’ s innovative technology to automate digital branding and listing ads .
Berkshire Hathaway HomeServices Automated Listing Program powered by CHALK . The program combines the network ’ s existing marketing platform with CHALK ’ s innovative technology to automate digital branding and listing ads .
Here ’ s how it works :
• New listings will automatically receive a listing ad campaign approximately 24 hours after CHALK receives the data feed from Berkshire Hathaway HomeServices .
• Ads will be shown to potential homebuyers within a 15-mile radius of the listing on social media , premium websites and mobile devices .
• Potential buyers and sellers who visit a network agent ’ s webpage on www . berkshirehathawayhs . com will be automatically retargeted with an ad that appears on the social media platforms and premium websites subsequently visited by the potential client .
• The retargeted ads are executed automatically , ensuring all network agents receive retargeting from their personal landing pages , if the agent ’ s personal landing page is not available the consumer will be directed to the listing ’ s landing page .
• Consumers who click on listing ads will be sent to the listing detail page on www . berkshirehathawayhs . com branded with the listing agent ’ s information and customized with property photos and listing details .