Berkshire Hathaway HomeServices Automated Listing Program
The Berkshire Hathaway HomeServices Automated Listing Program powered by CHALK Digital, combines the network’ s existing marketing platform with CHALK’ s innovative technology to automate digital branding and listing ads.
Berkshire Hathaway HomeServices Automated Listing Program powered by CHALK. The program combines the network’ s existing marketing platform with CHALK’ s innovative technology to automate digital branding and listing ads.
Here’ s how it works:
• New listings will automatically receive a listing ad campaign approximately 24 hours after CHALK receives the data feed from Berkshire Hathaway HomeServices.
• Ads will be shown to potential homebuyers within a 15-mile radius of the listing on social media, premium websites and mobile devices.
• Potential buyers and sellers who visit a network agent’ s webpage on www. berkshirehathawayhs. com will be automatically retargeted with an ad that appears on the social media platforms and premium websites subsequently visited by the potential client.
• The retargeted ads are executed automatically, ensuring all network agents receive retargeting from their personal landing pages, if the agent’ s personal landing page is not available the consumer will be directed to the listing’ s landing page.
• Consumers who click on listing ads will be sent to the listing detail page on www. berkshirehathawayhs. com branded with the listing agent’ s information and customized with property photos and listing details.