Benham Publishing Businesss Magazines February 2014 | Page 41

MembersNews

High-profile dealmaker’s latest book unlocks boardroom secrets for managers
Multi award winning dealmaker, speaker and author Jo Haigh is celebrating the recent launch of her latest book.
Set to equip the ambitious with an insight into reaching the boardroom, the
book is endorsed by serial entrepreneur James Caan. ‘The Keys to the
Boardroom, How to Get There and How to Stay There,’ is the fifth book
authored by Ms Haigh, a partner of Wakefield Chamber member fds
Corporate Finance and fds Knowledge, a specialist training and development
business. Both companies have offices in Wakefield, London and
Birmingham.
Jo has 25 years plus experience as a director and non-executive director in
which she has bought and sold over 300 companies. The book, launched at
The Hepworth, Wakefield last November, will help ambitious people to deal
with boardroom dynamics, politics and prejudices.
Said Ms Haigh, whose high-profile accolades includes the 2013 Sunday
Times NED of the Year title: “Many people aspire to reach the boardroom but
only a few achieve this goal. At the same time the director’s role is under
unprecedented scrutiny with a raft of statutory regulations on how directors
should behave. The Keys to the Boardroom provides a wealth of real life
examples which will be invaluable to managers embarking on this journey.”

Statement adds sparkle to Peter Jones Christmas campaign 2013
Wakefield-based design, digital and marketing agency, Statement, were approached
by Peter Jones to give their Christmas marketing campaign a contemporary festive feel.
A friendly, family-run retail business which also originated in
Wakefield, Peter Jones have over fifty years’ experience of
supplying an unrivalled collection of china, crystal,
collectables, cookware and commemorative gifts with a
personal touch, earning their reputation as one of the UK’s
leading suppliers of prestige branded gifts.

Peter Jones’ Christmas catalogue 2013

Harry Hall, of Statement’s creative team, was only too happy
to don his Christmas hat in October, ready to produce a high
quality mail order Christmas catalogue design and engaging
point of sale displays for ten stores across Yorkshire, with a
little added sparkle.

Statement also produced digital artwork designs and provided guidance for store window displays. With
only a short time in which to turn around this exciting project, Statement thoroughly enjoyed working with
Peter Jones’ team.
Dan Conboy, Client Services Director said, “We’re always looking to develop relationships with other
Wakefield businesses and it’s been a real pleasure to work with Peter Jones on the development of their
Christmas creative campaign. The Peter Jones team, whilst having a clear set of objectives, were open and
receptive to our ideas. I think this collaborative approach has worked really well; the final result is modern
and eye-catching whilst complementing the heritage and reputation of the Peter Jones brand. We look
forward to continuing to work with the Peter Jones team on future design, digital and marketing projects.”

Designer & Front End Developer Harry Hall

Winter 2013 CLOSEUP

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