Benham Publishing Businesss Magazines February 2014 | Page 17

WestYorkshireEnterpriseAgency

New businesses grow with social media
A fresh approach to managing social media
When Nicola Mellor from
Huddersfield was made redundant
selling horse boxes she decided to
set up her own business doing
something she loved. She had
always handled sales and
marketing in previous roles and
enjoyed using the different
platforms. She also recognised the
emerging trend and coupled with
seeing the potential that could be
ignored by businesses too scared
or too busy to use social media,
she set up a business to manage
social media accounts on behalf of
businesses.
Nicola said “When I