Benham Publishing Businesss Magazines December 2013 | Page 50

LastWord Steve Knight is the Chief Operating Officer for LV=’s Life division. A business which is growing steadily having positioned itself in the market as a strong player with a commitment to great customer service in the Retirement Income and Protection spaces. LV= is a UK-based mutual which was founded in 1843 to give financial security to more than just a privileged few. Today it follows a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services. Steve joined LV= in 2008 having worked in the Life insurance industry for 25 years. He is responsible for around 550 customer service professionals as well as other teams including Change Delivery and Complaints. “ Q What was your first job and what was the pay packet? I was a software apprentice for GEC Avionics, from memory I earned just over £5K a year. Q I wouldn’t mind being a motoring journalist; they seem to get some fun assignments. Q Q What do you always carry with you to work? My iPad. As I try to work in a paperfree style so this has become an essential piece of kit. Q What is the biggest challenge in your business? How to be ‘easy to do business with’ and show we care for our customers’ individual needs within the confines of complex financial services regulations. Q If you were the Prime Minister, what one thing would you change to help business? If you could do another job, what would it be? As a business person, what are your three main qualities? My last peer review said I was focused on objectives, driven to achieve success and calm under pressure. I think that will do! Q What was your biggest mistake in business? Getting too sucked into the detail of a big and expensive project and forgetting what we were trying to achieve when we started. That ended up costing quite a lot of money. Q What advice would you give to aspiring entrepreneurs? There must be a way to protect the interests of consumers without making regulations as complex and overlapping as they are. Don’t beat yourself up if things go wrong, keep going and try again. Nobody said it would be easy to succeed. Q Q I don’t really have an office as all three sites I work on are open plan, but from one of them I can see an attractive car park out of the nearest window. 50 INSPIRE Who do you most admire in business? Leaving a lot of flaws aside, the sheer focus and passion of Steve Jobs was hard to beat. “ What can you see from your office window?