Benham Publishing Businesss Magazines December 2013 | Page 26

ChamberBranding Connect - Colla The Hertfordshire Chamber of Commerce connects businesses, develops opportunities for collaborating and stimulates growth in the county. Sitting at the heart of the business community, working with businesses of all sizes and representing all sectors, the mission of the Hertfordshire Chamber is Connect, Collaborate, Grow. With over 90 years’ experience, hundreds of events and connecting with thousands of businesses, the Hertfordshire Chamber offers practical support, useful connections and valuable access to new ideas and innovation through a range of opportunities including networking and business services to help our members do business every day. British Chamber of Commerce, rebranding to bring our members professionalism, innovation and creativity. Our mission is to make the Hertfordshire Chamber an essential part of growing businesses in the county leading to growth in the national economy. We’ve used our vision, values and personality to create a bold, elegant and contemporary visual identity. The most recognisable feature – the growing ‘B’ logo – is inspired by growing business networks. Our new styling is clean and clear giving a high quality feel without being flashy, trendy or complicated. With our new Chief Executive, Yolanda Rugg driving the direction, your county Chamber has taken advantage of the Superbrand status of the Part of the team at Hertfordshire Chamber of Commerce 26 INSPIRE Hertfordshire Chamber members and guests at a recent networking event