Benham Publishing Businesss Magazines December 2013 | Page 13

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Anything is possible
Training can be good for your business AND good for the community
“There are far too many young people whose
potential is being undermined because they
have not been taught the broader skills required
to succeed in the workplace”, so says John
Wastnage of the British Chambers of Commerce.
And research shows that businesses want the
same things – that’s people who:
• have a real interest in what they do, so are
really present when they arrive for work
each day
• can prioritise what they need to do next
• deliver what they’ve agreed, on time and on
budget and
• get the best out of colleagues, customers
and clients.
In short, people who are low maintenance, but
very productive.

It’s all about Attitude
Neil Kirby, professional coach, says “no matter
where you are now, the thing which most
affects your chances of success in the future is
your attitude.” He actively looks for ways for
businesses to work with community groups
because it makes good commercial sense.
And it makes everyone feel good!
So The Red Rubber Ball Company and the Da
Vinci Studio School have developed an
innovative training programme where students
work alongside local business employees. All
participants learn to coach one another in the
skills, attitudes and behaviours that are valued
in the workplace.

who have benefited from other community
projects report increased engagement and
surprising new initiatives.
Employees bring their coaching skills back into
the workplace, improving their own
performance and that of those around them,
increasing business profitability.
Students enhance their career prospects,
develop confidence and those vital problemsolving skills.

Get involved!

So what are the benefits?

So what could your business do if your staff
were more engaged, more motivated, mor