Benham Publishing Businesss Magazines December 2013 | Page 10

UPFront

Students make
shopping more fun!
The Hertfordshire Chamber of Commerce joined forces with Tesco to develop education
enterprise activities aimed at inspiring and teaching pupils about the retail market.
The students were thoroughly
involved with all activities and as it
was the first time held in a secondary
school situation we were extremely
pleased with the enthusiasm
shown and the ideas generated.”

Primary school Thorn Grove in
Bishops Stortford and Thomas
Alleyne Secondary School in
Stevenage piloted events with the
support of Tesco staff led by
Bryony Thompson and Penny
Cuthbert, both of whom played
key roles in the development of
the programme.

The teams came up with some
very creative ideas and following
each team’s pitch the Tesco staff
had a very difficult decision in
selecting the winning team.

Year 6 activity at Thorn Grove
Primary School was facilitated by a
team of Tesco personnel, the
students were encouraged to think
about how Tesco markets itself, its
new innovations and technology
which culminated in a phone app
designed to make shopping more
fun. The session was interactive,
stimulating and was enhanced by
having so many adults with specialist
knowledge in the classroom.
The challenge for the older
students at Thomas Alleyne School
was to create a strategy and
develop a brand to launch a
supermarket in Spain. Working in
competing teams with the support

of Tesco staff, the students had to
evaluate the current marketplace
and competition. Penny Cuthbert
from Tesco.com said “The students
were involved in every stage of

the strategy with setting up Tesco
in another country. They had to
apply themselves in teams looking
at data supplied and coming up
with a workable business case.

Penny Cuthbert from Tesco.com
said: “The students were involved
in every stage of the strategy to
set up Tesco in a new market.
They had to work teams looking at
data we supplied and coming up
with a workable business case. It
was the first t