A DIFFERENT PERSPECTIVE
TO BUYING
BEAUTY PRODUCTS
When it comes to product quality and innovation, Japanese makers are the cream of the crop, with exceptional achievements in the automobile and electronics sector. Apart from high-tech machinery, the Japanese also create beauty products of excellent quality and value, something that they’re rarely recognized for outside of Asia. Beauty and fashion website, The Cut by New York magazine spills that makeup artists backstage at Fashion Week often use beauty tools and cosmetics from Japan. The Cut, together with Japanese makeup artist Maki Ryoke, shares seven Japanese drugstore beauty buys that even women in the West are in love with! Walk into a drugstore in Japan and you’ll instantly be overwhelmed by the myriad of products available. Experts say, “If a drugstore product is not good and cheap, it won’t survive. It’s a very severe market (in Japan). It’s the only place you can find high-quality makeup for super cheap”. If you’ll excuse this writer’s humble opinion, drugstore makeup in Japan is by no means “super cheap”, but most of these affordable products function as well as (or in some cases even better than) high-end over-the-counter products. Here are the seven wonder products picked up by The Cut, together with some alternative brands derived from experience using Japanese makeup items for over five years and two years of working at a company dealing with Japanese beauty products.- Japanese women swear by false lashes to help complete their makeovers. I’ve even heard of girls wearing up to four pairs of fake lashes at once! Massive demand creates a highly competitive market for high quality eyelashes that are durable and comfortable to wear, yet very affordable.ere’s bound to be a design that suits your look of the day!
Many Japanese (as with many Asians) tend to have fine, short and straight lashes, so many women rely on mascara to give their lashes a boost, regardless of whether they’re wearing false eyelashes or not. Japanese mascaras generally have long-lasting hold even during humid summer months. Popular brands such as Imju and Fairydrops are more accessible in the States, but The Cut and Maki have picked Shiseido’s Integrate mascara as their favorite for its ability to make lashes appear “crazy, natural, long” with its non-clumping properties.
ASIAN
STYLE