makeup line
dream job
the
creator
Stacy Reid, a founder and owner of TINte Cosmetics was making her career in fashion industry,
but cosmetic was always a passion of hers since she was a little girl. No wonder she decided to
follow her gut and change her life - making her dream a reality.
Tell us about your business name, how did you
come up with it?
The name “TINte” means color, we put the emphasis
on the TIN as our slider tin flavored lip glosses are
what were are most known for and they are one of
the first products I’ve created.
How did you come up with an idea of your own
beauty range?
The inspiration behind my brand was that I could
never find a lip gloss that could moisturize and heal
my lips, and tasted good. It was at this point that
I realized I had to create a gloss that nourished
my lips, tasted great and looked beautiful. From
this need TINte’s Flavored lip glosses enriched with
Shea Butter were created. My very first lip gloss
came in a similar slider tin. This nostalgic feeling from
my childhood made me want to recreate sweet
memories for the sophisticated women of today.
How long did it take to have your own range
ready and start selling it?
It took about a year and a half to develop the
packaging and to get the formulations and shades
ready for the market. We officially launched in March
2004. Today we have 36 employees.
How did you start knowing nothing about
beauty industry?
My background was the fashion industry and
although fashion and beauty go hand in hand, it is
a completely different industry that I had to break
into. I was probably a bit naive when I first started
because it was all new to me but you have to learn
things quickly and find the best way to position
yourself in the industry.
What was the biggest challenge?
I started when I was 31 years old and my biggest
challenge was to get my brand recognized in the
sea of other beauty brands. That was difficult, but
once your product is it out there and it’s a good
product, people start noticing you and so do the
beauty editors. Another challenge is accepting that
your plan may change. Being open to that change
can bring bigger and better opportunities
that you never imagined to come your way.
tintecosmetics.com
45