who ’ s that girl
lady in pink
She is one of the most successful bloggers from the former communistic countries . Zorana Jovanović loves fashion and knows how to make it work for herself and her career .
You live in Serbia - was it easy to develop yourself anyhow in fashion sense ? Definitely not ! I love my country but it ’ s really hard to be fashionable when people just don ’ t see it like that . If you wear a dress with bare legs and boots that ’ s a no-no . If you wear a beanie and sandals even bigger no-no ! I ’ m trying to explain them that rompers are way cooler then in 1990 but it ’ s hard ! People always think that you can ’ t wear sandals and fur because either you are hot up or cold down . It ’ s just fashion . We have to play !
You lived in the US some time ago - how did it influence your life ? L . A is my fave city in the whole world , I feel like home there . I lived there a few years ago but I already traveled to the US as a little girl with my mum and spent there every summer to learn English , so I am pretty ' americanized ’. What I really love about the US is the fact that with fashion you can see everything there . I love that there are no rules in dressing up .
You study fashion in Serbia at Italian Academy . Do you actually need to finish the school when you already work in fashion ? I will be a fashion stylist . I love fashion so my choice is to do that and I want to have a full package . I want to have a degree so that no one can say I don ’ t deserve my place in a fashion industry . And my dream job is to be a buyer for some huge company like Net-a-Porter , My Theresa or ASOS .
You are still a student but you are also an entepreneur . You already have your own shops with items bearing your name - where did the idea come from ? I have two shops in Serbia and an online store , it was my mum ’ s idea , I ’ ve never wanted to be a designer and I ’ m not . We make basic pieces and then we decorate them in a fashionable way - with studs , crystals , pearls . At the moment we have very popular puff skirts , t-shirts , loafers , swim suits . All the things I want to wear but can ’ t find anywhere .
Belgrad , Serbia zorranah . com
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