Types of Retailers
Department Store
Department Stores are usually found on a high street such as Oxford Street. Inside, a variety of products are sold such as makeup, furniture, clothes and electricals. The target customer ranges between 25- 80. The price range is also large, this is so the audience can purchase luxury and affordable products.
Not for profit
An example of a not for profit store is a charity shop. It is aimed to offer second hand products to people who are looking for a bargain. It is usually found on a high street or in a local town. They are usually quite small and cheap and the typical target customer would be someone of a more mature age eg. 50+.
Superstores
This type of store is located close to a town centre so it is accessible but not central because they need their own car park and a large surrounding area. The target customer is families because Superstores provide a variety of products for everyone in the family. Prices of products range in a superstore but they are normally very affordable.