We live in an era, in which Retailers communicate with their target market through many methods.
Both Missguided and River island both have a similar target market being the younger generation.
River Island and Missguided use TV adverts, social media and Look Books so communicate with their target market. They find this most affective as their target audience can view all of the above digitally and physically. Social media in particular is a very effective method of contacting the target audience. Instagram is an essential platform in the social media world, it allows people to view and preview collections and also ad their opinion on the photo. On most social media you can now direct message with questions and enquires customers may have.
Twitter is used to promote the products sold and tell people about special deals and offers such as Two for One in certain stores or more for your money buys.
Both Misguided and River Island have Twitter and Instagram and use it as a method of contacting their customers.
Missguided and River Island also use more traditional methods of contact such as email and telephone, this allows people who don't have the internet to still be able to contact the company and address their concerns.
Even though Missguided only has one store meaning its main method of income is Online, both River Island and Missguided use Ad campaigns to target their customers. River Island in Particular aim to 'get good engagement rates, communicating our brand messages to the customer and improving brand awareness'.
Looking at The Missguided website I noticed that they have a Chat icon enabling you to chat with them live and get your question answered at that point in time, this is a very modern technique to contact the customers but also very helpful. It's safe to say that they both offer ample means to contact them in times of distress. And there is a method of communication for all ages of their target audience although fax isn't really an option any more.
If you ever have any questions or concerns just visit the River Island or Misguided website, by one means or another they can sort it out.