Topshop Launches In-Store Monogramming
It all started with the sporty Rag & Bone bomber jacket spied on the backs of the street style stars at New York Fashion Week. But fashions obsession with monogramming really kicked-in when the likes of Rosie Huntington-Whiteley and Cara Delevingne stormed the Burberry runways in their personalised blanket capes.
In fact, anyone and everyone can now make their mark on that jacket – or any purchase made in the Oxford Street store – thanks to a new pop-up. Opening in the London flagship today, the new pop-up store brings the services of haute embroiderers, Hand & Lock, to all your personalisation needs. With large letters costing £15 – we’re thinking more initials than full names. Or you can go subtle, with £5 per small letter and a whole host of fonts to choose from. What’s even better is that as of 4th February shoppers can also customise their Topshop garments with a selection of 18 patches or embroidered motifs, priced at just £10.
Read more at http://www.marieclaire.co.uk/news/fashion-news/topshop-opens-in-store-monogramming-pop-up-shop-20393#z4ZXtJv6vdo5Vwrj.99