Classification of Retailers
River Island Clothing Co.
River Island is a Private Limited Liability Company. It is a multiple chain store meaning that it has multiple stores in different locations. River Island is a large business and overall has a large number of employees. Their turnover for 2015 was £894,000,000. River Island is strictly a Non-Food store.
River Islands pricing policy is very Competitive.
They sell a Range of merchandise such as Beauty, Accessories, Men's Women's and Children. Their stores are located In-Town and Out-of-Town. They contact their customers Online, Face to Face such as in stores and Mail Order.
Asos.com
Asos is a Private limited capital with share capital. It is located online only but has ASOS head quarters is in London. The Online store size is very large and has over 2,000 employees. The turnover for 2015 was £1,143,841 which is outstanding considering they are online only. ASOS use methods such as social media, post, email and phone to contact customers. Social media is very important on ASOS customer contact platform. They sell a range of merchandise all being Non-food items. They sell electrical, beauty, woman's wear, menswear and gift ideas. It is mainly focused on the younger generation but they offer products to suit most ages. They are not only located in England but are now also available in Australia, Spain and Italy.