What do your customers look like?
Covent garden Customers are usually middle class, some may be higher class as there is higher class shops and therefore they have more disposable income.
Oxford Street
Oxford Street''s main customer is tourists, tourists from all over the world want to experience the Oxford Street shopping experience. Usually the target audience range between middle and higher class.
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Population and Demographic
Both areas are highly populated but Oxford Street has a constant flow of people any hours of the day and both areas demographic is mainly tourists. Tourists visit the country with plenty of disposable income.
Signage, Zoning and Planning
Covent Garden & Oxford Street
Both Covent Garden and Oxford Street are heavily sign posted around surrounding locations, everything is very close by and convenient. Restaurants and theatres are also close by so convenience is at its finest for tourists.
Accessibility, Visibility and Traffic
Oxford Street
During Sale Season and towards Christmas time Oxford Street becomes very busy and over-crowded (even more so than normal).
Covent Garden on the other hand is very similar but as there is only bars and cocktail bars open at night during the evening it becomes quieter as it is more adult friendly.
Oxford Street Stores.
Along Oxford Street there is so many shops available, both high end and lower end, luxury and high street stores. Along Oxford street there is Pull & Bear, Topshop, Bershka, Nike Town, unique and so many more.
Covent Garden VS Oxford Street
Covent Garden Stores
There are many shops in Covent Garden ranges from high street shops to luxury. This may include Accessorize, Kurt Geiger, All Saints, Burberry and Mac.
Location Costs
Oxford Street is a very expensive location as it is in the heart of london and everything is very easily accessible.
Covent Garden on the other hand is also a very expensive location and it is easily walkable to surrounding shopping locations.
Competition and Neighbour
Covent Garden
Covent Garden Neighbours with Leicester Square and Soho. Its closest competition is Carnaby Street as they have very similar stores.
Oxford Street
Oxford Streets competition is Regent street as they also have very similar stores. Oxford Street Neighbours with Tottenham Court Road, Carnaby Street and SoHo.