FREQUENTLY ASKED QUESTIONS
CAN YOU PROVIDE OTHER MARKETING AND ADVERTISING SERVICES ? In addition to behavior-based advertising , our team can also provide mobile-first website design , creative photography , creative video , digital strategy consulting , influencer marketing development , and content-lead marketing efforts , such as promo videos , podcast production , and custom marketing plans .
WHY CAN ’ T I DO THIS MYSELF ? We offer the most comprehensive audience targeting available in the industry , tapping into more than 200K data connections across screens and platforms of all types . While posting on your own social media is beneficial , it is limited to the number of followers that your account currently has . Our campaigns and creative work can be shared to your farm or ranch pages , allowing your message to access a much larger audience that is truly targeted to your ideal customer profile . This highly refined and precise approach outperforms even Facebook boosted posts , creating on average 2-5 times the normal click-through rate response of a boosted post alone .
IS IT POSSIBLE TO USE MY LIST OF BUYERS COMBINED WITH YOUR 200K PLUS CONTACTS ? One unique aspect of our services is the ability to tap into your existing customer data , as well as our database of behavior-guided connections . For many customers , we utilize their catalog mailing addresses , emails and mobile phone numbers to create a custom digital audience that exposes thousands of potential new buyers while re-engaging those familiar with your operation . The result is a wide-reaching digital campaign that connects the right customers to your sale offering to ensure that they stay connected to your marketing efforts .
WHAT IF I WANT TO INCREASE MY ADVERTISING AFTER MY CAMPAIGN HAS LAUNCHED ? Another unique feature of our services is the ability to add to campaigns as we observe and evaluate responses . This is particularly beneficial with late-breaking sale updates , animal EPD changes , and sales rescheduled due to weather .
WHAT IF I WANT TO CHANGE THE MESSAGING ONCE MY CAMPAIGN HAS LAUNCHED ? We are committed not only to curating the most effective audience for your sale but also helping you understand which ad messaging creates the most response . Ask about our A / B Testing for ad messages , which allows us to recommend the most impactful ad messaging , imagery , or platform use based on viewer data . We have the ability to change messaging , creative materials , or the site linked to the ads with a 1- to 2-day notice .
IS IT POSSIBLE TO OFFER MY SALE CATALOG TO VIEWERS ? A great strength of our system is its ability to connect a targeted digital audience to your online presence . Through our unique systems , these digital audiences can be directly connected to your online sale catalog , videos , or website with just one click .
IS IT POSSIBLE TO ADD A PERSONAL VIDEO MESSAGE ABOUT MY BREEDING PROGRAM OR SALE OFFERING ? Video content is one of the most engaging types of online use messaging in the market today . Our team of creative videographers can travel to your farm or ranch to create a set of professional videos to truly tell your story ( history , breeding philosophies , sale details …), to attract buyers ’ attention . Additionally , our team is glad to work with you if you would like to capture your own audio or video in order to use it in digital marketing campaigns .