Bee Writer by ITU Writing Center | Page 11

Anticipated Collaboration: H&M and ISABEL MARANT A s we all may agree, fashion has become a big industry even though it targets people with high incomes. However, there are still many options out for people with modest budgets since there are many very fashionable, yet reasonably priced brands. One of these is H&M. H&M has grown from a local clothing shop to a worldwide retailer, and their latest collaboration with one of the biggest names of Paris has created a tremendous impression over many pursuers of fashion. Has this bonding step between high-end consumers and middle-income people been successful and lucrative? What this collaboration aims to achieve is to share the prosperous collection of Isabel Marant with a wider and more diverse public. We can interpret this from Isabel Marant’s words, “This collaboration with H&M was a very nice opportunity to redo what I love in my collections and share this love with a wider public.” Marant’s signature ethnic beaded cardigan tops are at the most $400, but most of the 53 pieces range between $50 and $200. This price range seems to be totally ideal for modest budgets of people who want to look simply elegant. It is a great opportunity to have some tasteful clothing in our wardrobes with reasonable prices. bee writer ITU Writing Center Student Magazine To continue with some more specific details on the collection, it is elegant but also original as a result of Isabel Marant’s initial style and perspective of fashion. Black and white colours are predominantly used on all 53 pieces. In addition, a voluminous style is chiefly used. Slim pants and tights are often used in combinations for men. Ethnic and partly ethnic designs are preferred. These properties align with Isabel Marant’s usual style of fashion, so it is impressive to see these valuable artful pieces in nearby H&M shops. To sum up, after all the build up, I think the collection has fulfilled our expec tations. Even though it may be seen as “too futuristic and modern” from some people’s perspectives, it is worth giving it a shot and at least trying it out in nearby H&M stores. Alp Eren 11