Bedrock Quartz Letter Quartz Imports Under Siege | Page 2
1. In the “scope” Cambria included all the “downstream products” which means they included any
fabricated goods such as finished countertops. So, by their own selection they included in the scope
the very product that fabricators produce.
2. Cambria simultaneously made the claim that the fabrication industry should not be included in the
industry because fabricators have “minimal investments, few employees, little complexity and they add
minimal value to the quartz slab.” This is absolutely false. It has become clear that there are at least
10,000 -15,000 fabricators in the US, they employee at least 120,000 people, that they add far more
value to the product and have far more employees than are in the quartz slab production process.
Also, the ITC was given examples of fabricated countertop pricing from Cambria dealers. These
examples demonstrated that there is significantly more value added through fabrication operations
than Cambria adds through slab production. The examples demonstrated 3 to 4 times more “added-
value” is created in fabrication operations than is created in slab production. From an industry
(fabrication) that Cambria claims adds “minimal or little” value.
3. Cambria claims that the fabricators are insignificant. This claim is made because they are “speaking
for” and representing that they are the industry. If their false narrative is disproved, then Cambria
loses.
4. The scope has been expanded (just last week) to include glass/quartz products and glass products even
though Cambria does not and has not ever produced something with glass in it.
5. There were 15 fabricators who responded to the producer’s questionnaire. None of Cambria’s
fabricators responded. Cambria then claimed the data was “skewed” because those that responded
only cared about importing quartz from China. Yes, the questionnaire was difficult, but it’s too bad
more didn’t respond to provide the data about added-value, employment and investment.
6. The basis of the argument is that the domestic industry, defined by Cambria as the quartz slab industry,
has been injured. They have based this on declining profits (still profitable) on the part of Cambria.
They have misrepresented the truth in these arguments. During the time of analysis, they funded their
crazy marketing movie (3-4 million or more), they opened sixteen new distribution centers (and loaded
them all with inventory) and then they claim that their operating profits are down only because they
couldn’t raise prices enough and that their sales were down because of Chinese imports.
7. In the final ITC hearing, LG (Viatera) testified that the industry is not injured, and they have been
enjoying ongoing growth even with imports from China and elsewhere.
Our industry didn’t come together strongly on the Chinese case. Many of you figured your businesses would be
better off if imports were curtailed from China. But do you really think that shutting down China, India and
Turkey and maybe Spain will benefit our industry of fabricators, importers and suppliers?
Once quartz is no longer available via China, India and Turkey do you think that the remaining suppliers will have
enough material to provide for our industry’s needs? No way. Or will Cambria broaden its distribution model
and start selling to all of the previously unwashed where it has previously operated very exclusively? Or will
Cambria increase its exclusivity, to drive already high prices up even further? Their record shows prices will rise.
I hope we can come together more than we have previously. Are you willing to allow Cambria to continue to
assert and claim that they represent the industry because the fabricators are too simple and small and are
simply not relevant? That’s what Cambria is hoping.
If you are willing to help in some capacity, through information, legal costs and statements, please let me know.
Alan Jorgensen
Bedrock Quartz, [email protected]