Below: a screenshot of default
search results on Booking.com
for a room in Bath on the 12th
September 2017 for one night
[Search made on 25th July 2017, at 09.39.]
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Default ranking is NOT by price or quality or closeness to
citycentre – it is to maximize revenue for Booking.com;
other accommodation is available but is NOT listed here
because Booking.com would not earn commission on it.
Fake
discount *
Fake
discount*
Urgency
Fake
discount*
Fake
discount:
refers to
price in a
30 day
window*
False:
there are
actually
five rooms
left
Promoting
free
cancellation
* FAKE DISCOUNTS:
Encouraging later
cancellation
The above discounts are fake, as Booking.com
admits in this block of smallprint that only appears
if you ‘hover’ your cursor over the tiny ‘?’ next to
the prominent ‘-41% TODAY’ flash. The higher price
applies at some other day within a 30 day period -
eg Booking.com would show the price for Sunday
8th January as a ‘discount’ based on the hotel’s
New Year’s Eve or Christmas Day price.