SALON APPAREL
INTERNATIONAL
INTIMATE
-
HIGHLIGHTS
AW18 PREVIEW
We pick out the highlights of the seasonal intimate apparel
trade show, which takes place in Paris on January 20-22
Dora Larsen
Hanky Panky
About: Dora Larsen’s AW18
collection sees the brand push new
boundaries with both colour and
design. This season, the British brand
will offer shapes for all lingerie needs:
half-padded balconettes, full-cupped
unlined underwired bras, triangles
with removable pads, bodies, soft-
cup bras, high apex bras and strapless
bras. Maintaining its signature
Dora Larsen look, styles are kept
minimal with a focus on colour and
fabrication. However, the brand
has experimented with new design
details, such as three-pleat darts on
mesh cups, strappy backs and cut-
outs. Sizes range from 30-38 backs
and A-E cups.
RRP: £32 - £72
Sales contact:
[email protected]
Stand number: Exposed area
About: Hanky Panky is renowned for making comfortable underwear
using specially-patented lace designed to ensure a smooth, seamless
silhouette, while a rainbow of bold colours and neutral hues bring
fun to everyday underwear. The AW18 collection is inspired by fairy
tales and consists of a mix of rich tones such as Sriracha Red, Shining
Armour Grey, ‘Water Lily lilac’ and ‘Enchanted Forest Teal’.
RRP: £22 - £110
Sales contact: [email protected]
Stand number: B50
SPANX
P.J. Salvage
About: Known for using luxury
fabrics and chic patterns,
P.J. Salvage blends
lounge, intimates and
sportswear into one
look. Paying meticulous
attention to detail, the American
brand, sold in the UK by Brand
Mrkt, prides itself on its modern
style and celebratory fits. The
label has attracted a star-studded
following and gained national
press for providing fashionable
loungewear and intimates.
RRP: £59 - £124
Sales contact: Abigayle.
[email protected]
Stand number: D18
52
1 | January-March 2020 January
| Beauty 2018
Aesthetics
International
www.lingerieinsight.co.uk
40 | Issue LINGERIEINSIGHT
About: When SPANX founder and CEO Sara Blakely invented footless
tights, she got her foot in the door of the intimate apparel world, but
the inspiration to continue inventing was driven by her passion to
make garments more comfortable for women. Today, SPANX is a
renowned lifestyle brand, offering both innerwear solutions and figure-
flattering outerwear, constantly identifying and solving problems from
a women’s point of view. With smarter, more comfortable must-haves
including shapewear, bras, undies, leggings, active wear and Arm Tights
(pictured), SPANX aims to elevate women through product.
RRP: £24 - £158
Sales contact: [email protected]
Stand number: A23