COCO DE MER
“Firstly, we designed an entirely
new website and love the new look.
Secondly, we started working
with Pamela Anderson and are
really proud of the three projects
we’ve collaborated on – our
empowering Valentine’s film, our
cool Icons shoot and our playful
co-branded Pamela Loves Coco de
Mer lingerie collection.
Thirdly, we launched our
diffusion range, Reign by Coco de
Mer, which allows us to bring our
own personal blend of fashion and
playful femininity to a younger,
mid-market customer.
Finally, in May 2017, I
completed a MBO of the business,
which means that we now have
new funds and the freedom to con-
tinue to push creative boundaries.
– CEO, Lucy Litwack
ODYSSEY BOUTIQUE
“There have been many highlights
this year – a complete re-model of
the Odyssey business structure
(having quit offering beauty treat-
ments in February to concentrate
entirely on what I love most –
lingerie and swim retail); improving
sales by 15% year on year; an award
win or two; and working out how to
do more of what I love in a way that
feels exciting and enjoyable.
Making the decision to re-model
wasn’t a tough one, but I knew it
would put strain on the business
financially. It was a catch-22 situa-
tion, but I’m so pleased I chose the
route I did. Now concentrating
solely on lingerie and swim, all of
my energy is focussed on how to
bring the best product edit to my
clients. I’ve done so much work on
my marketing approach and I am
really pleased to be seeing results.
It’s been a year of working behind
the scenes and smoothing out my
process – it feels like I’m just get-
ting started and I really can’t wait
to see how everything works out in
the New Year.”
– Owner, Sarah Connelly
BUSTLES BOUTIQUE
“Our greatest achievement, other than surviving the catastrophic fall in footfall the
last three months, is the opening of our Lingerie Lounge. It’s a dedicated space for our
pre- and post-surgery ladies where they can relax in a non-clinical environment,
confident in our ability not only as bra fitters but industry trained prosthesis fitters, to
satisfy their lingerie needs.
Working with MacMillan and our local NHS and private Spire hospitals, we have been
able to create a unique environment that has been welcomed not only by our clientele but
medical professionals who are able to recommend our service to their patients, reassured
that they are in safe hands as they continue on their journey to a confident recovery.
We feel so privileged to play such an important, intimate and personal role in our
ladies’ lives and the Lingerie Lounge enables us to fulfil our role in an environment
that compliments the needs of the client and ours as a lingerie retailer.”
– Founders, Allison Hawkins and Teresa Gibson
46 | Issue 1 | January-March 2020 | Beauty Aesthetics International
www.lingerieinsight.co.uk January 2018 LINGERIEINSIGHT
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