N BROWN
“N Brown Group’s own-brand lingerie
department has had a great year. It has seen
strong sales growth, driven by focussing on
three of our brands; Simply Be, JD Williams
and Ambrose Wilson. The lingerie off er has
been tailored to the consumer needs for each
brand, in order to provide expertly-crafted
products that fi t our customers.
SS17 also saw the birth of Figleaves Curve,
a new range of trend-led luxury lingerie in
bra sizes 38-44, B-F and brief sizes 12-26,
designed to complement curves. Ranges
include full-cup bras with subtle shaping,
control shapewear and baby-dolls in luxury
embroidery and elegant lace styles. Expertly
designed to fi t curves, the collections aim to
empower women by off ering luxurious pieces
at a low price point, with bras starting at £16
and briefs at £8.
Continuing to build on our momentum,
SS18 will see the brand’s growth into night-
wear, swimwear and active wear.”
– Head of lingerie, nightwear and swimwear,
Joanna Holmes
SEE-SAW LINGERIE
“My company’s greatest
achievement of 2017 was a
positive transition experience.
At the end of 2016 there was a
change of ownership of the
company. It was a seamless
transition due to the
continued involvement and
mentoring support of the
former owner, the implemen-
tation of an eff ective customer
communication campaign and
a strong and supportive staff
and supplier base.
To further drive the
business forward, in the last
12-months, we have launched
a suite of new marketing
material, including a
promotional fl yer, regular
e-newsletters, website and
social media pages, and
developed an internal and
external events programme.”
– Owner, Johanna Bolhoven
42 | Issue 1 | January-March 2020 | Beauty Aesthetics International
LINGERIEINSIGHT January 2018 www.lingerieinsight.co.uk
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