WINNING MEN ’ S LOYALTY
WINNING MEN ’ S LOYALTY
In a highly competitive industry , encouraging customers to return time and time again can often prove challenging . When it comes to building loyalty with male clients , our findings show that the key factors to remember are creating value for money and forging strong relationships .
Unlike their female counterparts , men say that value for money is the best way to facilitate their long term loyalty . So , whether it ’ s by promoting more maleorientated deals through social media or revamping your rewards card , ensuring that you tailor your offers to male clientele could result in some strong wins for your business .
Whilst value for money is important , having a good relationship with their hair or beauty professional comes in at a very close second for men , followed by being happy with the results . It ’ s also worth remembering that a chatty approach doesn ’ t work for everyone , with one in five men preferring not to talk to their hair or beauty professional while in the chair .
Whilst we witnessed the upsurge in the hipster beard trend last year , it looks as if there are new trends preparing to take over in 2017 .
THE YEAR FOR THE STUBBLE
While beards look set to remain popular , the UK ’ s professionals say these have been pipped to the top spot of most popular style by stubble . In fact , across the UK stubble is set to be the style of choice for every region apart from the South East , where tight beards will reign supreme .
KEEPING IT TIGHT
This year we are seeing an increase in men opting for more compact styles . When it comes to a neater fit , the tight beard is proving to be the go to trend , particularly for those looking to achieve a clean , well-groomed look .
THE SHORTER BEARD
The trends of 2017 may point towards a closer shave , but the shorter beard has risen to become a firm favourite . A more uniform take on the full beard with some extra maintenance required from those who try it , this facial hair style looks set to grow on the high-street this year .
Jiginesh Madhaji @ wahlprouk
Simon Kibbler @ wahlprouk
“ Gone are the days when it was rare to see a man in a salon . Today , men are embracing the power of hair and beauty to shape their identity and make them feel their most confident selves . They want cuts that are sharp and technically advanced and aren ’ t afraid to experiment .”
PHILIP POLITI EDINBURGH
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