Beautiful Britain Report 2017 Beautiful Britain 2017_Report_WRF2_Spreads - Page 20

BEAUTY TREATS BECOME HABITS HAIR & BEAUTY ACROSS THE NATION Whilst prices have risen, they haven’t put customers off or prevented them from treating themselves, and we’ve seen a significant boost to the amount customers are spending on average each year. FEMALE FREQUENCY Women’s beauty treatments in particular have become a more regular occurrence, with less time left between tan top-ups, facials, manicures, pedicures and hair removal compared to last year. The most notable increase in demand has been for pedicures, where women are now squeezing in an extra appointment each year to keep toes in tip top condition (up from 9 times a year to 10). MALE FREQUENCY For men, frequency has remained generally consistent with previous years for various treatments. The average time left between appointments has stayed at 4 weeks for haircuts and 6.1 weeks for hair colour, matching our 2016 findings. With that said, our findings reveal that men are also waiting slightly longer between treatments such as shaves, tanning and hair removal. This potentially balances out the huge increases in frequency we saw last year, but again has not had a negative effect on their annual spend. As we’ve highlighted on the previous page, the cost of an annual basket of treatments for both men and women continues to grow in value. Norwich is the chattiest city. A whopping 96% say they like to talk to their hair or beauty professional when getting a treatment Edinburgh is the DIY treatment capital of the UK, with almost 60% admitting that they’ve done a hair or beauty treatment at home recently VISIT FREQUENCY IN WEEKS FEMALE 2013 2014 2015 2016 2017 Haircut 5.8 5.8 7.3 6 6.2 Hair colour 6.3 6.2 7.7 6.5 6.6 Facial 3.8 4.6 7.8 5.5 5.4 Tanning 5.1 3.1 7.2 5 4.7 Hair removal 3.8 4.3 6.3 4.5 4.4 Manicure 4.4 3.1 5.2 3.9 3.7 Pedicure 5.3 4.4 6.7 5.6 5.1 SCOTLAND M £12 .10 F £24.30 N IRELAND M £10.30 NORTH EAST F M £15.40 £22 .40 F MALE 2013 2014 2015 2016 2017 Haircut 4.1 4.1 5.3 4 4 Hair colour 6.0 5.8 8.9 6.1 6.1 Skin treatment/facial 5.4 5.1 8.9 7.3 6.8 Tanning 4.6 3.8 8.8 5.2 6.4 When it comes to shopping, Sheffield is the most likely to buy hair and beauty products in person – just 10% of their purchases are made online £22 .40 YORKSHIRE M £13. 20 F £25. 20 WEST MIDLANDS EAST MIDLANDS M £9.10 M £10.80 F F £20.10 £23.50 Hair removal 5.0 4.7 7.7 5.9 6 Shave treatment 2.9 1.9 7.2 2.9 3.6 WALES EAST Massage 5.1 4.6 7.7 5.2 5.2 M £9.10 M £15.70 F F Nail treatment 5.4 5.8 8.8 6.2 6.8 £20.10 £29.60 SOUTH WEST LONDON M £13.10 M £21.30 F F £27.60 £35.10 SOUTH EAST M £14.80 F 20 £24.30 21