Beautiful Britain Mission
Beautiful Britain is our annual report on
the UK’s professional hair, beauty and
barbering industry.
Each year, thousands of industry
professionals take part in our study,
sharing insight on everything from business
performance and customer loyalty, to
emerging trends and treatment price
changes. Their responses are at the heart
of creating our final report.
Above all else, Beautiful Britain is part of
our commitment to supporting our incredible
industry. It offers an insight into how hair,
beauty and barber professionals think and
feel about the sector they work in as it
stands today.
Whether you work in a salon, barber
shop or are a freelance professional,
the great news is that 2017 promises
huge potential. In fact, when reviewing
our findings from the past 5 years, we
found that business confidence has
now reached an all-time high: 64% of
professionals are now more confident
about the future than they were 12
months ago.
This positivity has been driven by a
successful 2016, which the vast majority
of you felt was a good period for your
business versus previous years. An
increase in both customer visits and
customer spend have been revealed
as key drivers to this success, with an
impressive number of you seeing a rise
in turnover.
Favourable as last year was, the
competitive spirit of our industry
continues to bring its challenges.
Our report shows that a rise in deal
sites and special offers remain a real
concern, and achieving customer
loyalty is still far from easy.
With that said, our findings also
reveal that you’re responding to these
challenges with determination and
creativity. Whether it’s by diversifying
your treatment offerings, investing in
new equipment or tapping into the male
grooming market, there is no shortage
of innovation in our industry, and I’m
confident that it can be applied to
create opportunities for the year ahead.
Regardless of what 2017 brings, the
Sally team are here to support, advise
and inspire you every step of the way.
I am very proud to be part of this
incredible industry, and hope that
this year’s report helps you to build
a successful future for you and
your business.
Warren Scarr
MANAGING DIRECTOR
SALLY SALON SERVICES UK & IRELAND
£7bn 40,000+ TOP 10 500,000
Our ambition is to share this knowledge,
helping everyone working in this industry to
grow their business, succeed in their careers
and feel inspired for their future. THE VALUE OF THE
UK’S HAIRDRESSING,
BARBERING AND
BEAUTY INDUSTRY HAIRDRESSING,
BARBERING AND
BEAUTY BUSINESSES
IN THE UK HAIRDRESSING, BARBERING
AND BEAUTY ARE ALL IN
THE TOP 10 MOST POPULAR
INDEPENDENT STARTUPS ESTIMATED
FREELANCE
PROFESSIONALS
IN THE UK & RISING*
2 *Estimate informed by Sally Salon Services database and market share. www.nhf.info/about-the-nhf/hair-and-beauty-industry-statistics/
3