Beautiful Britain 2016 | Page 3

Welcome… to the 2016 Beautiful Britain report, our fifth annual study into the attitudes and aspirations of the people working in the UK’s hair and beauty industry. Firstly, a big ‘thank you’ to everyone who took part this year. Over 2,000 of you shared your views with us, helping us to gain a deeper understanding of what’s happening in the hair and beauty sector today, the customer trends that are driving business, and your expectations for 2016. After a turbulent few years it’s fantastic to see that 2015 was, on balance, a good year for business and things are looking positive for the year ahead too. Waning customer loyalty and thrifty shopping habits are clearly a challenge for many of you, but our report shows that the industry’s entrepreneurial spirit is very much alive and kicking. £7 billion Annual amount generated by beauty and hairdressing businesses for the UK economy according to the National Hairdressers’ Federation (2015) Reading about the many new and innovative ways that you are finding to get customers through the door to encourage longterm loyalty makes me incredibly proud to be part of such a creative and inspiring industry, and I hope that this report provides some valuable insight into the exciting opportunities for growth this year. Whatever 2016 brings, Sally Salon Services is here to support you and we look forward to working with you all in the year ahead. Michael Dewey Managing Director Sally Salon Services UK & Ireland £1 billion Value of the UK male grooming industry (Euromonitor International, 2015) A SNAPSHOT OF THE UK’S HAIR AND BEAUTY INDUSTRY | Beautiful BRITAIN 2016 03