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BeauTalk
BeauTalk
一切緣自美麗
Everything Starts From Beau
近日經紅隧過海，都見到大大塊廣告
牌，上面有個美女，以為是哪個明星
賣什麼廣告。仔細一看（要知道過紅
隧有很多時間慢慢細看），原來是一
間醫美中心創辦人自己做生招牌賣廣
告。廣告牌上面除了她本人，只有一
句「只有您，才可以決定未來」，沒
有大堆頭明星，也沒有刻意賣弄的身
體曲線。
這間醫美中心，擺明 sell concept 。
機緣巧合，又竟然得到訪問機會，還
要登在她公司的季刊。好，看看什麼
葫蘆賣什麼藥！受人所託，訪問會不
會寫到很hard sell？
也許不會，因為 BEAUSKIN 賣的，就
是「絕不硬銷」。
Recently, every time I pass the Cross
Harbour Tunnel, I see a large billboard
with a beautiful lady on it. I have always
assumed that she was a celebrity in the
showbiz but when I looked carefully (as you
know there is a lot of time to look carefully
when waiting to cross the Cross Harbour
Tunnel), I realised that she is the founder
of an aesthetic medical centre and was
acting as the spokesperson herself. Apart
from her portrait on the billboard, there
was also a slogan which read: "the future
is at your command". There were no fancy
portraits of celebrities or revealing and
seductive body parts to draw attention.
Concept. It is what this aesthetic medical
centre promotes.
Coincidentally, I got the chance to
interview this lady and the interview will
be published on her company's quarterly
magazine. Alright, let's see if there are
any hidden agendas or secrets behind the
"conceptual slogan"!
Can this interview be considered hard-sell
as I have been entrusted by the company
to conduct it? Perhaps not, because what
BEAUSKIN sells is "NO hard-sell".
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