Beats 1 | Page 9

brand beats Beats brand incorporates style and quality into the brand. The brand is hip and young making fashion statements in the technology sector. The company creates top of the line stylish quality audio technology. When participants audio sound. Beats is relatively new in the market place compared to competing brands. Only 4 percent of people surveyed have never heard of the brand and 39 percent were very familiar with the brand. Survey Question with results How familiar are you with Beats Electronics (Beats by Dre) Not at all familiar Slightly familiar Somewhat familiar Moderately familiar Extremely familiar 04% 26% 13% 22% 35% 8. OVERVIEW OF THE BRAND