beats for good
social good Marketing campaign RED was established
to bring awareness to the fight against AIDs
educational good May 14, 2013 Dr. Dre and Jimmy Lovine donated 70
million dollars to the University of Southern
California. The money will be used to build the
Jimmy Lovine and Andre Young Academy for Arts,
Technology and the Business of Innovation.
enviromental good
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Retrieved from beatsbydre.com
30 JULY 2012
EKOCYCLE IS A COLLABORATIVE MOVEMENT OF LEADING BRANDS TO CREATE
PRODUCTS THAT ARE SMART, INNOVATIVE AND ENVIRONMENTALLY RESPONSIBLE
THROUGH THE USE OF RECYCLED CONTENT.
Atlanta, GA–July 31, 2012–Global musical artist and producer will.i.am and The Coca-Cola
Company are collaborating with other iconic brands to inspire a global movement with the
launch of EKOCYCLE a stand-alone brand initiative dedicated to helping encourage recycling
behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
Article source: http://www.beatsbydre.com/on/demandware.store/Sites-beats-Site/default/NewsAndPressRelease-ShowArticleContent?articleID=EKOCYCLETEST1&a
rticleType=NewsAndEvents
10. CORPORATE AND SOCIAL RESPONSIBILITY