Beating the Data Paradox | Page 5

BERNARD MARR

Founder & CEO , Bernard Marr & Co

Create a culture that values data

For most organisations , data is becoming one of the most important and valuable business assets . It is therefore critical that everyone in the company treats data as the important asset that it is .
In order to do that , companies have to start using data strategically to :
1
Inform decisionmaking
2
Better understand
3
Offer smarter products
4
across the
customer and
and services to their
organisation
market trends
customers
Automate and improve their own business processes
If everyone understands how data is used across the different aspects of a business the culture will quickly change . This process has to start at the very top of the organization with senior leaders using data and communicating the importance of data .

If everyone understands how data is used across the different aspects of a business the culture will quickly change . @ BernardMarr
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