B Y L A I N A P E C K
NEW BEAR LOGO
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Over the summer , BISD created a new logo to depict the commonly used bear logo in a new light . This new logo was meticulously designed by the VIP Branding department of a company known as Varsity Brands . The main reason the logo was changed was because the original was too similar to the Chicago Bears ’ logo and it could violate copyright laws . Two of Brownsboro High School ’ s coaches , Lance Connot and Jeremy Durham , aided in the designing process by sending original ideas and critiques to the company until a new logo was created and copyrighted . This new logo completely revamps the image of the Brownsboro ISD mascot and has been spoken highly of by many influential Brownsboro Bears .
“ I like the new logo because it ’ s simple and it ’ s easier to recognize from a distance .” said BHS student Sarah Reed . The transition from old to new has gone smoothly . The new logo is more iconic than our Brownsboro “ B ” logo and has thus been used in a magnitude of different ways . “ I think the new logo looks much better in comparison to the old one . You can very easily tell that it ’ s a bear , and it looks more unique ,” Dual Credit teacher and TVCC professor , Angela Gordon , said . It has become the main sports symbol of the district , and it can be found printed on football helmets , embroidered on jackets , and placed on signs around the community . “ I love the new logo ; I think everyone likes it ,” Durham said . “ I ’ m seeing the whole community use it .”