to your business, but be aware that what you say is very public and very searchable! (That’s
always been true, by the way, so people who aren’t careful what they say online...well...ouch!)
Update your blog often. Write guest posts for other blogs. Write about other bloggers in your
blog, too. The more active you are online in connection with your business, the more likely it is
that the information you want to convey will come up when people search for your business.
How soon should you see results? New content posted online is typically indexed by Google
within a few days. It will take time for you to build up a large collection of “hits”, but just keep
the process in mind as you go forward. Your business will benefit by being presented in the
right light and in the way you want to be seen.
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