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For the first two months of 2015, the B'sue Boutiques Creative
Group members challenged themselves to review their inventory.
This is always smart to do at the beginning of the year, as well as
before large events and selling seasons, just to see where you are
and what you might need to add to your offerings.
We discovered it would be a great idea to take pieces that haven't
been moving, take another look and re-evaluate. Maybe the design isn't quite righ or maybe it's the wrong thing for our customers. Maybe it's too over the top, too expensive, can be broken
down in to several designs instead of one which would make us
more money in the long run, and sell faster.
Kate Mulligan of Mulligan Stew made a gorgeous necklace a year
or so back for one of our winter challenges, but no one had purchased it. Honestly, it’s a showstopper just as it is. You need some
showstoppers for a show booth or on Etsy to attract attention. At
the same time, they won’t be a quick sale. They require *just* the
right customer. Even if the price is right, people hesitate because
they may be too timid to wear large pieces, or have too few wearing options with their wardrobes. So.....Miss Kate, a member of
the B’sue Boutiques
Design Team, broke
it down and with
Kate’s reworked
design, the customer now has the
option of going
over the top with a
full parure of three
pieces.....OR going
more casual and
just wearing the
earrings and bracelet.