A Few Words About My Team
In the interest of full disclosure , I am Alex Curry , the Director of Business Development for 360 Blue . Every day my team and I work with prospective vacation rental homeowners who want to know what they can expect in terms of home care and , of course , the anticipated occupancy and Gross Annual Revenue ( GAR ).
We happen to know the local and regional markets here on the Florida Panhandle better than anyone . How can I say this ? We have access to real-time booking data — not only for our company but for the market in Destin , Miramar Beach , along 30A , Panama City Beach , and Cape San Blas markets . In short , we have an incredibly accurate picture of where the market currently is , and a fairly solid idea of where it ’ s heading . Naturally , the further out we look , the cloudier the picture becomes .
We also know what guests want in a vacation home rental — from location to design to amenities . Our people talk to guests all the time , literally every day . This constant contact gives us incredible insight into what they ’ re looking for . And we pass this information along to our clients .
One of the most important tools we offer prospective owners is a rental revenue projection for their particular home . Finally , we know the benefits to vacation rental ownership . And we know the drawbacks . And I ’ m going to share much of it with you here .
Overlooked Benefits
One of the most overlooked perks of vacation rental ownership is the fact that your home isn ’ t sitting empty for months on end . Periodic use of a home makes it less vulnerable to the elements — especially here in our salty , maritime environment .
It may sound a little counter-intuitive , but if a home is occupied , its longevity as an asset actually increases . Housekeepers , the property manager , and maintenance people check on the home after each departure .
Does it need a pressure wash ? Does a door gasket need replacing ? Do the HVAC filters need to be swapped out ? These issues are consistently addressed . A home can quickly become a liability as its integrity fades when allowed to sit empty .
Another largely overlooked benefit : If you ’ re trying to sell your property and it has existing future reservations on the books , it will likely be more attractive to potential buyers . Existing bookings place your home in the special category of “ an income-earning asset ”— something prospective buyers love .
There ’ s a difference between existing bookings and projected rental revenue . While my team is remarkably accurate with our rental projections — and has a proven track record that sets us apart — there ’ s no substitute for existing bookings in the eyes of potential buyers .
Finally , our company has built relationships with the most trusted maintenance professionals in the area over the years . Once on our program , our homeowners gain access to them .
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