beachLIFE 2023 Issue 17 | Page 100

Block the Sun , Not the Fun 360 Blue partners with Helms Hope for Sun Safety
98 Beach L i fe Spotlight Helms Hope

Block the Sun , Not the Fun 360 Blue partners with Helms Hope for Sun Safety

Helms Hope and 360 Blue want guests to be sun-safe when soaking up that wonderful Florida sunshine . So we ’ ve partnered to provide complimentary sunscreen and sun-care products in all 360 Blue vacation rentals .

Helms Hope is a non-profit dedicated to advancing skin cancer prevention , awareness , and early detection . Inspired by the life and lasting legacy of 21-year-old Shawn Helms Jr , Helms Hope encourages everyone to :
Wear sunscreen of SPF 30 or higher and reapply every 2 hours or after going in the water .
Wear a hat to shield your face , neck , and ears .
Avoid peak exposure . The sun ’ s rays are strongest from 10 am – 4 pm .
Wear sunglasses ! They block harmful UVA and UVB rays . by Susan Vallee
“ Seeing a dermatologist annually and checking your skin could absolutely save your life or the life of a loved one .”
- Shawn Helms , Founder of Helms Hope
“ One in five people will develop skin cancer in their lifetime ,” Shawn Helms said . “ Melanoma is one the deadliest cancers in the world . Seeing a dermatologist annually and checking your skin could absolutely save your life or the life of a loved one .”
Please enjoy the Helms Hope sunscreen , aloe , and sun-safe information provided in your vacation rental . For additional resources , or to learn more about the Helms Hope organization , go to helmshope . org .