Marketing Mix
the educational
content behind the game
roduct
eople
lace
romotion
rocesses
Think about the place where your target group will reach you.
Building a brand - communication, visual campaign, build identity.
How can you
optimize things?
Emotions work on judging what's good and what's bad.
ATTENTION
The product needs to attract attention
INTEREST
Needs to reach interest
DESIRE
Then, people will want to buy it
ACTION
And they will buy it
local community
We've received 10 people - adults and youngsters - from the local community and towns close to Leszno.
They have tried all the business ideas from our participants, they got to know us and our project and in the end, they voted the best three ideas.
A- I - D - A
If people like the product it's because the product fulfills what you have promised.
They'll want to buy more and share it with others.
They will make PROMOTION of what you sold.
Considering all the 7 Ps, when planning to set up a business might help a lot to reach desired goals.
What you want to sell
To whom you're selling