BCOM 231 Week 5 Characteristics of Persuasion and Research Principles ( 2 Papers )
· Describe ways in which you can enhance your credibility by creating reports .
· Discuss the advantages and drawbacks of both primary and secondary business research .
· Describe strategies for understanding the needs of your audience for reports .
Format your paper consistent with APA guidelines .
Include two cited references that support your persuasive communication .
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BCOM 231 Week 5 Characteristics of Persuasion and Research Principles ( 2 Papers )
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Write a 700 + word paper using the AIM , characteristics of persuasion , and research principles covered in the learning activities to complete your assignment . Your immediate manager at work has just asked you to challenge the employees that report to you to earn a bachelor ’ s degree to meet the demands of their current .
Using the principles learned in class , write a communication to the group that reports to you using ;