FEDERATION STRATEGY
BCF Publicity in 2017
Press coverage
Articles featuring the BCF: print vs. online
Growth in BCF press coverage
Print
Online
45% growth
vs 2016
413 total articles
Press coverage by publication
Top five BCF topics picked up in the media
(number of articles)
Coatings World
PPCJ
PCI
Surface World
ABP
European Coatings
Finishing
Converter
Chemical Watch
The Decorator
SCI
Topic #
BCF’s Brexit lobbying 40
BCF’s award wins 22
IPEX exhibition 18
BCF’s antifouling campaign 16
BCF’s TiO 2 defence 12
Social media - twitter
24% 227K 41% 65%
increase in twitter
followers
impressions from 399
tweets
more
impressions vs
2016
more retweets
vs 2016
Follow BCF on twitter @bcfcoatings
BCF Website
Most looked at pages
307,319 website visits
78%
were returning visitors
BCF ANNUAL HANDBOOK 2018/19
1 FAQ - matt, gloss, silk, satin - what do they mean?
2 Powder coatings - health and safety
3 VOC product regulations
4 Industry statistics
5 FAQ - what do I need to know about ‘paste the wall’
wallpaper
19