coloring reaction. The 2-[4-(Dibutylamino)-2-hydroxybenzoyl] benzoic acid are also used in the heat sensitive
recording systems.
The recent technological advancement in the chemical industry coupled with development of the novel
products are expected to drive market growth over the forecast period. Additionally, strong economic growth
and rapid industrialization in the developing economies such as China and India are projected to expand market
reach for BBA market, in the upcoming years. However, complexities involved with production of 2-[4-
(Dibutylamino)-2-hydroxybenzoyl] benzoic acid coupled with easy availability of counterfeit products such as
BBA or 4-Diethylamino-2-hydroxybenzophenone-2'-carboxylic acid are expected to limit market growth to a
certain extent.
The BBA market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North
America and European region have shown major growth in recent years owing to the introduction of novel
production techniques in the chemical industry and existence of well-established manufacturing sector in the
region.
Asia-Pacific region is predicted to hold major market share in the BBA market with massive growth in forecast
period. Countries such as India and China are leading the Asia-Pacific market with strong economic growth,
rising research & development activities, and significant investment by leading industry players considering
potential growth opportunities in the region. The key players in the BBA market are Jianxin tyre (Fujian) Co.,
Ltd., Sigma-Aldrich Co., Sadhana Nitro Chem Ltd., Connect Chemicals GmbH, Wilson Chemical Innovations Inc.,
and Zhejiang Longsheng Group Co., Ltd.
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