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NEWS & NOTES
REALTREE FISHING BECOMES OFFICIAL CAMOUFLAGE PATTERN AND BRAND OF FLW
Realtree recently reached a partnership agreement to make Realtree Fishing
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the official camouflage pattern and brand of FLW . The partnership will help further both brands ’ efforts to protect America ’ s outdoor heritage and fishing opportunities for future generations .
As part of the agreement , Realtree Fishing will receive exclusive exposure across all of FLW ’ s media platforms and at FLW ’ s tournaments and expos , including prominent display at YETI FLW College Fishing and Bass Pro Shops FLW High School Fishing events .
“ I grew up not only in the woods but on the water ,” says Realtree President and CEO Bill Jordan . “ My family lived an outdoor lifestyle . It was core to everything we did . In fact , my father owned two boat businesses for many years , so that really put me in touch with fishing ’ s impact on not only the economy , but also its positive effect on people of all ages . With all of this in mind , it is a great pleasure for me to offer our new Realtree Fishing pattern and brand to fishing enthusiasts everywhere , and to work with FLW to ensure that people are free and able to fish for many years to come .”
“ We are proud to announce our partnership with Realtree , an industry leader that shares the same enthusiastic outdoors audience as FLW ,” says Trish Blake , FLW president of marketing . “ Their camouflage has been a favorite among hunters and outdoorsmen for many years , and we are excited to showcase the high-quality Realtree Fishing gear and apparel . This partnership is truly a win-win for our anglers , fans and the sport of professional bass fishing .”
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FLWFISHING . COM I NOVEMBER-DECEMBER 2017