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NEWS & NOTES
REALTREE FISHING BECOMES OFFICIAL CAMOUFLAGE PATTERN AND BRAND OF FLW
Realtree recently reached a partnership agreement to make Realtree Fishing
FLWand
the official camouflage pattern and brand of FLW. The partnership will help further both brands’ efforts to protect America’ s outdoor heritage and fishing opportunities for future generations.
As part of the agreement, Realtree Fishing will receive exclusive exposure across all of FLW’ s media platforms and at FLW’ s tournaments and expos, including prominent display at YETI FLW College Fishing and Bass Pro Shops FLW High School Fishing events.
“ I grew up not only in the woods but on the water,” says Realtree President and CEO Bill Jordan.“ My family lived an outdoor lifestyle. It was core to everything we did. In fact, my father owned two boat businesses for many years, so that really put me in touch with fishing’ s impact on not only the economy, but also its positive effect on people of all ages. With all of this in mind, it is a great pleasure for me to offer our new Realtree Fishing pattern and brand to fishing enthusiasts everywhere, and to work with FLW to ensure that people are free and able to fish for many years to come.”
“ We are proud to announce our partnership with Realtree, an industry leader that shares the same enthusiastic outdoors audience as FLW,” says Trish Blake, FLW president of marketing.“ Their camouflage has been a favorite among hunters and outdoorsmen for many years, and we are excited to showcase the high-quality Realtree Fishing gear and apparel. This partnership is truly a win-win for our anglers, fans and the sport of professional bass fishing.”
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FLWFISHING. COM I NOVEMBER-DECEMBER 2017