FLW FOUNDATION
UPDATE
SUBSCRIBING
a
A Circle of Sustainability
HAS NEVER
BEEN EASIER
s president of FLW’s marketing division, I’m partic-
ularly proud of our title partnerships with Bass
Pro Shops, Costa, T-H Marine and YETI. These
companies, and our many other sponsors, are fueling
the growth of tournament bass fishing by working with
us to provide unmatched opportunities for anglers from
coast to coast. They are investing in you, the FLW angler, and you are returning the
favor by investing in them. In fact, as an FLW member, you are part of a global fishing
community that is breaking participation records at every level of competition from
High School Fishing to the FLW Tour. You are also doing your part to ensure quality
fishing experiences for the next generation of anglers through your support of con-
servation efforts, locally and nationally.
The trust you’ve placed in FLW and our sponsors is not something we take light-
ly. Our goal is to earn that trust every day and to provide you with ever-increasing
opportunities to pursue your passion in the most enjoyable and professional set-
ting possible. To that end we have exciting new contingency programs from Bass
Pro Shops and new member benefits, including exclusive local and national dis-
counts on food, lodging, apparel and merchandise, that will be rolling out soon.
Watch flwfishing.com for details.
In the coming months you’ll also learn more about our efforts to help the
Recreational Boating and Fishing Foundation grow fishing participation from the cur-
rent 47.2 million U.S. anglers to 60 million anglers by the end of 2021. Why is this
endeavor, called “60 in 60,” important? Because it will generate more than $500 mil-
lion to state fish and wildlife agencies for habitat and species management