Looking to the Future
®
world. To host the greatest champi-
onship. To reach the most viewers.
To partner with the top endemic
and non-endemic companies. To
provide more opportunities for
more anglers at every level than
ever before. To satisfy you, the best
fans in fishing. And to establish a
new legacy.
On the timeline of the tourna-
ment bass fishing industry, the union
of MLF and FLW in 2019 will garner a
mark in time. It’s a milestone. Still,
the bigger mark is yet to come when,
working together, the brands realize
their ultimate goals: To be the best
tournament organization in the
FLW Membership FAQ
1. What will a membership cost in 2020?
An annual competitor membership will cost $75 for
2020. A subscriber membership costs $25 for the print
magazine and $15 for digital.
2. What’s included with a membership?
FLW competitor membership includes tournament eligi-
bility, a subscription to six issues of Bass Fishing magazine,
exclusive discounts and opportunities to win cool prizes.
Subscriber members get access to Bass Fishing magazine.
3. How do I renew my membership or sign up to fish
FLW tournaments?
To join or renew with FLW, visit FLWFishing.com, or call
270.252.1000.
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THE NEW BASS FISHING MAGAZINE
Beginning with the Feb/March 2020 issue, which imme-
diately follows this issue, FLW Bass Fishing magazine will
become Bass Fishing magazine, a bi-monthly publication
featuring both FLW and MLF anglers and events. Instead of
four issues per year, you’ll get six, at no extra cost to you.
Each will include the same great how-to content, columns
from the best writers in the bass fishing game and cover-
age of major tournaments, but the scope of content will
expand to include MLF-branded events and the 80 anglers
competing on the Bass Pro Tour.
TRANSLATION: You’re getting more great content in 2020.
“During the 2020 season, FLW will
host more tournaments than ever in
the organization’s history, and will
distribute more fishing content
through live streams and television
than ever before,” says Kathy Fennel,
executive vice president and general
manager of FLW. “But that’s only the
beginning. By joining together, MLF
and FLW can pursue an aggressive
growth strategy to expand the fan
base and recruit more anglers into
the sport. We’ll do it through what is
already the biggest media footprint
in the industry, but also by working
with our partners to expand our
tournament circuits and the poten-
tial winnings at every level.
“MLF is an angler-driven organi-
zation, and FLW’s path forward mir-
rors that approach,” adds Fennel.
“That’s part of why I’m so excited to
start this new chapter together. We
have so many wonderful, loyal
anglers and members that have
stuck with FLW over the years, and
I’m so thankful for all of them. Now,
with MLF at our side, we have a
chance to pay forward the support
we’ve always received with more
opportunities than ever for our
anglers and fans.”
“During the 2020
season, FLW will
host more tour-
naments than
ever in the orga-
nization’s history,
and will distrib-
ute more fishing
content through
live streams and
television than
ever before.”
Kathy Fennel
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FLWFISHING.COM I WINTER 2020