THE MILK RUN
Edited by
Justin Onslow
SCOTT MARTIN,
GLOBAL STAR
WE QUANTIFY THE FLW STAR’S WORLDWIDE POPULARITY
221K
Big Bass
Martin wowed at the Tour’s
first stop of the 2019 season
with a 9-pound, 12-ounce
behemoth on day one at Sam
Rayburn Reservoir, tied for
biggest bass that day. But the
Clewiston, Fla., native is no
stranger to big bass, and,
believe it or not, he hauled in
a largemouth more than 2
pounds heavier than that last
November. In his “My Biggest
Bass Ever!! – I Broke My
Record!” video, Martin walks
his viewers through catching a
bass weighing 12.14 pounds
– his new personal best bass.
208K
9.3K
Worldwide
Attention Martin by The
Numbers
With more than 800,000 fol-
lowers combined between
Instagram, YouTube,
Facebook and Twitter, Scott
Martin (and the Scott Martin
Challenge) boasts the largest
social media following of any
angler on the FLW Tour. His
affinity for relevant, interest-
ing and entertaining social
media content has made
Martin one of the most popu-
lar and recognizable anglers
on the planet.
To put Martin’s social
media clout into perspective,
lakes for all eight FLW Tour
stops this year (including Lake
Hamilton for the FLW Cup
and 328,960-acre Lake
Champlain) combine for
622,640 acres of water. That’s
a massive total compared to
almost anything in the fishing
world, save for Martin’s base
of avid followers.
Put another way: If his
audience were its own coun-
try, it would be larger than the
population of each of the
world’s 69 smallest countries. 7: Number of top-10 FLW
Cup finishes
8: Number of FLW Tour
wins to Martin’s name
18: Number of FLW Cup
appearances by Martin,
including a win at Lake
Ouachita in 2011
39: Career top-10 finishes
for Martin in FLW competi-
tion, including Costa FLW
Series events
$2,840,620: Martin’s
career earnings with FLW
TOTAL REACH:
833,800
Big Views
Martin’s presence on
YouTube is about more than
growing his own brand. He’s
also playing a big role in
growing the sport of bass
fishing. Oddly enough, his
most viewed videos in the
last six months have nothing
to do with hunting big bass,
though. Far and away the
most viewed video, called
“Found Sunken Crime Scene
While Fishing – Cops Called,”
had amassed more than 3.4
million views at the time of
this publication, followed by
“Didn’t Expect That! Fishing
1000 ft. Deep – Man Card
Revoked” with almost three-
quarters of a million views.
14
395.5K