iNDUSTRY iNFO
HBA Global Announces 2010 IP Winners
IPDA
HBA Global Expo announced the winners of its Annual International Package
e
o
longest runn
Design Awards (IPDA). As the longest running package design awards in the
0
w
beauty industry more than 200 entries were submitted by major brands,
niche players and indie companies. Among the winners in nine different
comp
panies. Am
categorie was the Personal Care Mass
categories
winner: Signature Collection Men by
Bath & Body Works. The bottles feature
B
“sprayed glass with duo tone printed deco;
matching spray can deco and body wash
labels.” The HBA IPDA Category Winners
T
and Grand Award were announced on SepGran
tember 2 during the HBA Global Expo &
28
Conferenc at the Javits Center in New York.
Conference
For more information on
HBA Glob visit hbaexpo.com.
Global,
Sony De
Debuts Augmented Reality
‘Barbering’ Game for PS3
‘Barber
The latest PlayStation Move video game
lates
called Move Party features quirky miniM
games fro Supermassive games, including
from
a fun ‘barbering’ style game. Known as “augmented reality” mini games,
each uses the PlayStation Move controller as a handheld device, and
players wave the controller around to have that object act like a real world
tool. For example, in a barber mini-game, players use the PlayStation Move
like a pair of clippers, cutting the hair off an on-screen head in a specific
fashion. The top of the screen shows a haircut you’re aiming to achieve,
and on the head itself the hair is highlighted to let you know which strands
are the ones you should be shaving. If you get too close to the scalp with
the razor, the Move vibrates indicating you made a mistake. The game was
released in September.
Tool Create to Gauge Hair Thinning
Divi International’s HairCheck device is the first measurement tool to gauge
hair thinning, hair breakage, and hair regrowth. The patented HairCheck
technology gives a precise scientific measurement of how much hair is
present in an area of scalp, measuring both the hair density and hair
diameter within that area. It is recommended as an add-on service for cosmetology professionals. This service will determine your clients’ degree of
hair loss 10 to 15 years before it is visible to the naked eye. Hair breakage is
also measured, which allows for product and service recommendations that
a
addr the damage. For more information visit HairCheck.com.
address
Flo
Flor
Florida Raid-style Barber Shop Inspections
In November, the Orlando Sentinel newspaper reported that as many as
No
o
4 armed Orange County deputies, including narcotics agents, stormed at
rm
14 ar
lea n
ast
least nine local barber shops during business hours in August, September,
dO
Oc
and October handcuffing barbers in front of customers during a busy backto-s ho
sch
to-school weekend. It was just one of a series of unprecedented raid-style
in pe
nsp
inspections the Orange County Sheriff’s Office conducted with a state regulating agency, targeting several predominantly black- and Hispanic-owned
g
b
ba
barber shops in the Pine Hills area. Deputies arrested 37 people — the
m
majority charged with “barbering without a license,” a state misdem
meanor. Orange County sheriff ’s Capt. Dave Ogden, who commands
t
th area that includes Pine Hills, described the operations as a “mithe
nu
us
nuscule” part of a larger effort to snuff out crime in one of Central
F or
Flo
Florida’s notorious hot spots. Other than licensing misdemeanors, arre s
ests
rests were made for evidence of gambling, equipment “that appeared
b us
to be u
used” to make pirated DVDs and CDs, “some sort of tax service,” two
handguns
s
handguns, and misdemeanor amounts of marijuana. BOM
44 | barbersonlymagazine.com | Dec./Jan. 2011